¡Aquí Estamos Las Mujeres!

women's representation on the 2019 South American political protests from an analysis of Instagram pictures

Authors

  • Kelly Cristina de Souza Prudencio Federal University of Paraná (UFPR)
  • Carla Candida Rizzotto Federal University of Paraná (UFPR)
  • Luciane Leopoldo Belin Universidade Federal do Paraná https://orcid.org/0000-0003-2909-7638
  • Alexia Silva Saraiva Federal University of Paraná (UFPR)

DOI:

https://doi.org/10.21878/compolitica.2021.11.3.521

Keywords:

Activism, Feminism, Hashtag, Instagram, Visual framing

Abstract

Based on a reflection on feminist digital activism, this article develops an analysis on pictures published on Instagram following 22 hashtags posted during protests in Brazil, Bolivia, Chile, Colombia and Ecuador in 2019, aiming to answer the following question: how do the pictures of the 2019 South American protests on Instagram present women's political action? Undertaken in two stages - a quantitative one and a qualitative-interpretative one -, the image analysis has identified four main forms of imagery representation of women at the protests: collective protagonists, accidental activism, visual persuasion and active feminist collectives. The article also points to trends of self-representation of women on Instagram and the appropriation of hashtags as a feminist activism tool.

Author Biographies

Kelly Cristina de Souza Prudencio, Federal University of Paraná (UFPR)

PhD in Political Sociology, professor at PPGCOM / UFPR, coordinator of the research group Communication and Political Participation (COMPA)

Carla Candida Rizzotto, Federal University of Paraná (UFPR)

PhD in Communication. Professor at PPGCOM / UFPR, researcher in the research group Communication and Political Participation (COMPA)

Luciane Leopoldo Belin, Universidade Federal do Paraná

PhD student at the Postgraduate Program in Communication at the Federal University of Paraná (PPGCOM / UFPR). Journalist and master in Communication at UFPR, member of the research group on Communication and Political Participation (COMPA-UFPR). Capes Scholarship.

Alexia Silva Saraiva, Federal University of Paraná (UFPR)

Master in Communication from PPGCOM / UFPR, member of the research group Communication and Political Participation (COMPA),

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Published

2022-06-14

How to Cite

Prudencio, K. C. de S., Rizzotto, C. C., Belin, L. L., & Saraiva, A. S. (2022). ¡Aquí Estamos Las Mujeres! women’s representation on the 2019 South American political protests from an analysis of Instagram pictures. Compolítica, 11(3), 55–94. https://doi.org/10.21878/compolitica.2021.11.3.521