Comunicação no Facebook dos governos federal brasileiro e estadual paulista
Mensagens e Realidades Contraditórias
DOI:
https://doi.org/10.21878/compolitica.2023.13.1.643Keywords:
comunicação governamental, Brasil, Covid-19, FacebookAbstract
This article explores the themes that emerge from the Facebook pages of the Federal Government of Brazil and the State of São Paulo during the Covid-19 pandemic. The methodological approaches include netnographic observations and content analysis. The study analyses economic and health issues, related to the pandemic at these two government levels - Federal and State. The article incorporates notions of "uncivil society" and “necropolitics”, discussing how these manifest in a context of accelerated neoliberal reforms. The findings demonstrate that the Federal Government focused on economic measures while there was little coverage of health issues, such as prevention, counseling, and vaccinations. In contrast, the State of São Paulo had a predominance of posts on vaccination. For both campaigns, these were perceived as permanent campaign strategies rather than addressing citizens' needs.
References
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Russmann, U., Svensson, J., & Larsson, A. O. Political Parties and their Pictures: Visual Communication on Instagram in Swedish and Norwegian Election Campaigns. In A. Veneti, D. Jackson, & D. Lilleker (Eds), Visual Political Communication. Cham, Switzerland: Palgrave Macmillan, 2019.
Sodré, M. A Sociedade Incivil: Mídia, Iliberalismo e Finanças. São Paulo: Editora Vozes, 2021.
Wardle, C., & Derakhshan, H. Information Disorder: Towards an Interdisciplinary Framework for Research and Policy-Making, Council of Europe. 2017. Acesso em 27 de fevereiro de 2022. Disponível em https://rm.coe.int/information-disorder-toward-an-interdisciplinary-framework-for-researc/168076277c.
Weber, R. Basic Content Analysis. Los Angeles: Sage Publications, 2011.
Blumenthal, S. The Permanent Campaign: Inside the World of Elite Political Operatives. Boston, MA: Beacon Press, 1980.
Boadle, A. Brazil Reports Rise in New Covid-19 Infections as Omicron Variant Spreads. Reuters. 07 de fevereiro de 2022. Acesso em 24 de fevereiro de 2022. Disponível em https://www.reuters.com/world/americas/brazil-reports-rise-new-covid-19-infections-omicron-variant-spreads-2022-01-07/.
Bardin, L. L'Analyse du contenu. Paris: Presses Universitaires de France, 1977.
Bowman, K.. Polling to Campaign and to Govern. In N. Ornstein & T. Mann (Eds.), The Permanent Campaign and its Future (pp. 54–74). Washington DC: Brookings Institution Press, 2000.
Bradshaw, A., et al. Propagandising Anti-Vaccination: Analysis of Vaccines Revealed Documentary Series, Vaccine, 38, 2058–2069, 2020. Acesso em 24 de fevereiro de 2022. Disponível em https://doi.org/10.1016/j.vaccine.2019.12.027.
BRASIL. Presidência da República. Mensagem ao Congresso Nacional. Brasília; Presidência da República do Brasil. 02 de fevereiro de 2022. Acesso em 25 de fevereiro de 2022. Disponível em https://www.gov.br/planalto/pt-br/mensagempresidencial/2022/0iniciomcn2022.pdf
Carter, M. The Hermeneutics of Frames and Framing: An Examination of the Media’s Construction of Reality, Sage Open, 1-12. 2013. Acesso em 24 de fevereiro de 2022. Disponível em DOI: 10.1177/2158244013487915.
Coman, I., et al. Introduction: Political Communication, Governance and Rhetoric in Times of Crisis. In D. Lilleker et al (Eds), Political Communication and Covid-19: Governance and Rhetoric in Times of Crisis. London and New York: Routledge, 2021.
Da Silveira, A. S. Comunicação e destruição dos parâmetros de realidade. Revista Socialismo & Liberdade, 23, 29–32, dez. 2018.
Fallis, D. What Is Disinformation?, Library Trends, 63(3), 401-426, 2015. Acesso em 24 de fevereiro de 2022. Disponível em https://doi.org/10.1353/lib.2015.0014.
Furlan, L., & Caramelli, B. The Regretable Story of the Covid Kit and the Early Treatment of Covid-19 in Brazil, The Lancet Regional Health Americas, 4,1-3. 2021. Acesso em 25 de fevereiro de 2022. Disponível em https://doi.org/10.1016/j.lana.2021.10 0 089.
Glasper, E. A. Reducing the Impact of Anti-Vaccine Propaganda on Family Health, Comprehensive Child and Adolescent Nursing, 44 (2), 79-85, 2021. Acesso em 24 de fevereiro de 2022. Disponível em DOI: 10.1080/24694193.2021.1912988.
Guedes, O. CPI da Covid: Governo Bolsonaro Recusou 11 Vezes Ofertas para Compras de Vacina. Globo G1. Publicado em 27/04/2021. Acesso em 24 de fevereiro de 2022. Disponível em https://g1.globo.com/politica/blog/octavio-guedes/post/2021/04/27/cpi-da-covid- governo-bolsonaro-recusou-11-vezes-ofertas-para-compras-de-vacina.ghtml
Hayes, A. F. & Krippendorff, K. Answering the call for a standard reliability measure for coding data, Communication Methods and Measures 1, (1),77-89, 2007.
Jack, C. Lexicon of Lies: Terms for Problematic Information. 2017. Acesso em 27 de fevereiro de 2022. Disponível em https://datasociety.net/pubs/oh/DataAndSociety_LexiconofLies.pdf
Joathan, I. Campanha Permanente Quase Sempre, Futebol Quando Convém: Uma
Análise dos Congressistas Ligados à Bancada da Bola na 55 Legislatura, 2020. Ph.D Thesis. Niterói, Universidade Federal Fluminense.
Kahn, L. Who’s in Charge? Leadership During Epidemics. Bioterror Attacks, and Other Public Health Crises. Santa Barbara, CA: Praeger Security International, 2020.
Kozinets, R. On Netnography: Initial Reflections on Consumer Investigations of Cyberculture. Advances in Consumer Research, 25, edited by Joseph Alba and Wesley Hutchinson, 1998, 366-71. Provo-UT: Association for Consumer Research.
La, V et al. Policy response, social media and science journalism for the sustainability of the public health system amid the COVID-19 outbreak: The Vietnam lessons. Sustainability, 12 (2931), 377–398, 2020.
Lalancette, M., & Raynauld, V. The Power of Political Image: Justin Trudeau, Instagram and Celebrity Politics, American Behavioral Scientist, 63 (7), 888-924, 2019.
License Global. The Top Global Licensors 2021. 25 de junho de 2021. Acesso em 24 de fevereiro de 2022. Disponível em https://www.licenseglobal.com/rankings-and-lists/top-150-leading-licensors
Mbembe, A. Necropolitics, Public Culture 15 (1), 11-40, 2003.
Mello, P. C. Empresários Bancam Campanha Contra o PT pelo WhatsApp. Folha de São Paulo. 18 de outubro de 2018. Acesso em 28 de junho de 2022. Disponível em
https://www1.folha.uol.com.br/poder/2018/10/empresarios-bancam-campanha-contra-o-pt-pelo-whatsapp.shtml
Mendoza, J. Intentions to Get the Coronavirus (Covid-19) Vaccine in Brazil and Mexico in October 2020 and January 2021. Publicado em 26/11/2021. Acesso em 27 de fevereiro de 2022. Disponível em https://www.statista.com/statistics/1200489/latin-america-attitudes-covid-19-vaccine/
Meredith, S. Who is the Trump of the Tropics? Brazil’s Divisive New President, Jair Bolsonaro – In His Own Words. CNBC. 2018. Acesso em 20 de fevereiro de 2022. Disponível em https://www.cnbc.com/2018/10/29/brazil-election-jair-bolsonaros-most-controversial-quotes.html
Navarro, J.G. Social media usage in Brazil – Statistics & facts. 2020. Acesso em 20 de fevereiro de 2022. Disponível em https://www-statista-com.uow.idm.oclc.org/topics/6949/social-media-usage-in-brazil/
Oliveira, T. Scientific Disinformation in Times of Epistemic Crisis: Circulation of Conspiracy Theories on Social Media Platforms, Online Media Global Communication, 1-23. 2022. Acesso em 24 de fevereiro de 2022. Disponível em https://doi.org/10.1515/omgc-2022-0005
Ribeiro, G. São Paulo’s Mayor: A Marketing Expert with a Laundry List of Faux Pas? The Brazilian Report. Publicado em 24/10/2017. Acesso em 27 de fevereiro de 2022. Disponível em https://brazilian.report/power/2017/10/24/sao-paulos-mayor-doria-pellet-faux-pas/
Ricard, J., & Medeiros, J. Using Misinformation as a Political Weapon: Covid-19 and Bolsonaro in Brazil, Harvard Kennedy School of Misinformation Review, 1 (2), 2020, 1-8. Acesso em 24 de fevereiro de 2022. Disponível em https://doi.org/10.37016/mr-2020-013.
Russmann, U., Svensson, J., & Larsson, A. O. Political Parties and their Pictures: Visual Communication on Instagram in Swedish and Norwegian Election Campaigns. In A. Veneti, D. Jackson, & D. Lilleker (Eds), Visual Political Communication. Cham, Switzerland: Palgrave Macmillan, 2019.
Sodré, M. A Sociedade Incivil: Mídia, Iliberalismo e Finanças. São Paulo: Editora Vozes, 2021.
Wardle, C., & Derakhshan, H. Information Disorder: Towards an Interdisciplinary Framework for Research and Policy-Making, Council of Europe. 2017. Acesso em 27 de fevereiro de 2022. Disponível em https://rm.coe.int/information-disorder-toward-an-interdisciplinary-framework-for-researc/168076277c.
Weber, R. Basic Content Analysis. Los Angeles: Sage Publications, 2011.
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2023-11-30
How to Cite
Medrado, A. M., & Cabral Filho, A. V. (2023). Comunicação no Facebook dos governos federal brasileiro e estadual paulista: Mensagens e Realidades Contraditórias. Compolítica, 13(1), 121–146. https://doi.org/10.21878/compolitica.2023.13.1.643
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