The equation of the provisory politics: the communication in the dispute of affections and votes

Authors

  • Maria Helena Weber UFRGS
  • Ana Javes Luz UFRGS
  • Sandra Bitencourt de Barreras UFRGS

DOI:

https://doi.org/10.21878/compolitica.2018.8.2.187

Keywords:

2014 Elections; Election campaign; Synthesis of vote

Abstract

The text analyzes the political conditions and communication devices that affected the dispute between the governor candidates for the Rio Grande do Sul state (RS) in the 2nd round of the 2014 elections: the winner, José Ivo Sartori (PMDB), and his opponent, Tarso Genro (PT), which wanted the re-election. The premise is that, during electoral periods, politics is submitted to any marketing and advertising strategies, since without damage to the public image of the candidates and able of capture and retain the voter. This article is an exercise about the construction process of the ideal candidate, the enemy and the political project, based on the Free Election Propaganda on TV (HGPE), to experience the hypothesis that the delimited time and the urgency of persuasion mechanisms constitute the equation of interim politics, determined by the combination of political synthesis, personal synthesis and communicational synthesis witch translates the project and the candidate.

Author Biographies

Maria Helena Weber, UFRGS

Professor of the Communication Department and professor at the Post-Graduation Program in Communication and Information (UFRGS). Scholarship holder 1 / CNPq. PhD in Communication and Culture (UFRJ, 2000). Master in Sociology (UFRGS, 1994). Bachelor in Social Communication (UFRGS, 1973). Coordinator of the Research Group NUCOP (Nucleus of Public and Political Communication) and the Observatory of Public Communication (OBCOMP). Author of the books Communication and Spectacles of Politics (2000) and Public and Political Communication - research and practices (2017), among other works of national and international circulation.

Ana Javes Luz, UFRGS

Journalist, doctoral student in Communication and Information (UFRGS), member of the research group NUCOP (Nucleus of Public and Political Communication) and executive coordinator of the Observatory of Public Communication (OBCOMP)

Sandra Bitencourt de Barreras, UFRGS

Professor at the Centro Universitário Metodista IPA, member of the research group NUCOP (Nucleus of Public and Political Communication) , PhD in Communication and Information (PPGCOM / UFRGS)

References

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Published

2018-12-11

How to Cite

Weber, M. H., Luz, A. J., & de Barreras, S. B. (2018). The equation of the provisory politics: the communication in the dispute of affections and votes. Compolítica, 8(2), 41–68. https://doi.org/10.21878/compolitica.2018.8.2.187

Issue

Vol. 8 No. 2 (2018): v.8 n.2 (2018): Revista Compolítica

Section

Artigos

License

Autores mantém os direitos autorais e concedem à revista o direito de primeira publicação, com o trabalho simultaneamente licenciado sob a Creative Commons Attribution License que permite o compartilhamento do trabalho com reconhecimento da autoria do trabalho e publicação inicial nesta revista.